Use By 

Businesses are funny. They all speak their own dialect—a sort of modified English.  Have you noticed?   In the rail business, that thing a locomotive pulls down the tracks--it's not a train.  Instead, they call it a “consist.”  Funeral directors don't refer to dead bodies.  They refer to them as “cases.”  But the food industry has an expression that has always impressed me as being downright odd.

Look at the la[...] 

Unhappy With Rewards 

Loyalty programs--seems like everybody's got one.  From airlines, to restaurants... supermarkets to car rental places.  Businesses everywhere want more of your business.  That's why they offer these so-called “loyalty programs.”  You know—it's the plastic card that gets you a 15% discount at your next hotel stay...or the grocery store that offers special pricing—if—you use your reward card. &[...] 

Full Sized vs. Fun Sized 

The candy bar industry is on a roll lately.  And I'm not sure I like it.  The trend for the last few years is to offer much smaller versions of full-sized candy bars.  As if that isn't bad enough (hey, if I want a Snickers bar, I'm expecting a Snickers bar, not some shrunken alternative), they're trying to make our getting something less...sound like something better.  In a marketing hubris that only ad ex[...] 

Jon Gauger Jon Gauger
Jon Gauger Media 2013