A Gentle Roar 

It was an odd sensation. The cool breeze tumbling through the open window, carrying along on its invisible current a sound.  Vague at first.  Indistinct.   Then it stirred me out of my last attempts at sleep.

Even in the stupor born of time zones and travel, I quickly assessed the noise--an Arabic chant sounding from a distant speaker calling ancient Istanbul to piety for Allah.  The morning Muslim call to prayer.

But the more I listened, the more [...] 

Use By 

Businesses are funny. They all speak their own dialect—a sort of modified English.  Have you noticed?   In the rail business, that thing a locomotive pulls down the tracks--it's not a train.  Instead, they call it a “consist.”  Funeral directors don't refer to dead bodies.  They refer to them as “cases.”  But the food industry has an expression that has always impressed me as being downright odd.

Look at the la[...] 

Unhappy With Rewards 

Loyalty programs--seems like everybody's got one.  From airlines, to restaurants... supermarkets to car rental places.  Businesses everywhere want more of your business.  That's why they offer these so-called “loyalty programs.”  You know—it's the plastic card that gets you a 15% discount at your next hotel stay...or the grocery store that offers special pricing—if—you use your reward card. &[...] 

Jon Gauger Jon Gauger
Jon Gauger Media 2013