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Shrinking Groceries  

You’ve noticed, haven't you? Your groceries are shrinking. But not the prices, mind you.

A few weeks ago, I made a batch of brownies. Problem is the (brand name withheld) company has thinned down the amount of mix in the box to the point those brownies looked more like a chocolate-flavored postage stamp in a 13 x 9 pan.

My suspicions were confirmed a few days ago when making brownies again. Different brand this time, but the directions told me to use TWO boxes! 

We've seen the same thing with other foods. Though the macaroni box remains the same size, the noodles and the powdered cheese packet are so reduced they could easily fit into a box half the current size.

Lest you think this is merely personal perception, the Nielsen Company confirms that up to 30% of packaged goods “have lost content over the past year.” In other words, your groceries really are shrinking. They call it shrinkflation.

It means 32-ounce Gatorade bottles have now shrunk to 28 ounces, and you’re getting about 2 ounces less of Keebler Chips Deluxe cookies. It means there’s less Charmin toilet paper to squeeze: 8-count mega rolls now contain 244 two-ply sheets instead of 264.

Do these people think we don’t notice? How can they honestly believe this practice (price increases they’re hoping you don’t see) comes across as anything other than deception?

I'm so glad we serve a God who has never known a stingy thought and never shrunken a single blessing. In contrast to America's miserly manufacturers, Paul speaks of our God, "who richly provides us with everything to enjoy" (1 Tim 6:17).

Though inflation may well continue to jack up prices, though food manufacturers may continue shrinking their products, you and I can count on the continuing generosity of our King. Philippians 4:19 says of Him, "And my God will supply every need of yours according to His riches in glory in Christ Jesus."

Anybody care for a brownie?






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Jon GaugerJon Gauger

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