Loyalty programs--seems like everybody's got one.  From airlines, to restaurants... supermarkets to car rental places.  Businesses everywhere want more of your business.  That's why they offer these so-called “loyalty programs.”  You know—it's the plastic card that gets you a 15% discount at your next hotel stay...or the grocery store that offers special pricing—if—you use your reward card.   Or maybe you're into collecting miles with your favorite airline's frequent flier club. 

A recent study from FanXchange and COLLOQUY shows that 54% of Americans are unhappy with loyalty program rewards.   Part of the dissatisfaction is that customers find the rewards themselves unappealing!  Another problem is the redemption process, with 43% frustrated over expired points.  39% claim it is too difficult to get enough points and 37% are ticked off that the rewards promised are somehow not available.

I wonder if Christ followers today feel the same way about the rewards that God has offered us.  So many of us express so little interest in eternal rewards. We're into life here...rather than there.  And why is that?

Do we feel it's simply too difficult to earn the eternal rewards that Christ has promised?  Or is the problem much worse—that we are simply not interested in the rewards He offers?

It's time we got our loyalty figured out.

Time we started living for rewards that will never fade away.

Hear the words of Jesus in Revelation 22:12:

          “Look I am coming soon!  My reward is with me and I will

           give to each person according to what they have done.”

Me?  I'm pondering those eternal rewards—and my “want” to want them more.  What about you?