Eternal fire insurance.
For years, that’s what many of us evangelicals have been selling to non-believers: “Get Jesus—get out of hell.” End of story.
Sadly, that has been the end of the story for many folks. They “pray a prayer” but don’t live the life. And while it’s true that only those who believe in the gospel of Christ and His forgiveness will escape hell, we may be guilty of false advertising—on a grand scale.
Having received His forgiveness, Jesus calls us to something radical: repentance, a total lifestyle change. That means we must turn 180 degrees away from the self-focused sinful mania that enslaves every one of us.
Jesus spoke often of this turnabout. In Mark 1:15, He called us to “repent and believe.” In Luke 5:32, Jesus said, “I have not come to call the righteous, but sinners to repentance.” Yet that repentance component appears to be missing in many.
For decades, we have sold people eternal fire insurance rather than life change. Addicted to “felt needs” and “feel goods,” we have removed any expectation of change on their part.
We’ve sold a Jesus who will “give you peace,” and “fill the hole in your soul.” But the Jesus who offers these says you must “take up your cross daily and follow me.” We’ve sold Jesus as the answer to our pain, but not Jesus as the Master of our life. No wonder so many folks look, talk, and act like the world—all the while claiming to be Christians.
We dare not add to the simple gospel—but we dare not share only part of it, either. It’s time to sell the whole package—not just eternal fire insurance.
Whoever says “I know him” but does not keep his commandments is a liar, and the truth is not in him. -1 John 2:4















